Tara Matthews

Enigma
DISC Type : cid

Partner at Deloitte & Touche LLP

Greater Richmond Region, United States

Overview

Tara Matthews is a Partner at Deloitte with 25 years of experience specializing in financial services, banking, and ESG services. A Certified Public Accountant and graduate of the University of Richmond, she is focused on audit and Sarbanes-Oxley (SOX) compliance for the Richmond market, with a passion for building high-performance teams.

Outside of her professional role, Tara is deeply committed to her community. She serves as a Trustee on the Richmond Symphony Foundation Board, applying her financial expertise to support the arts. She is also passionate about creating educational opportunities for students in business and STEM fields through local grants.

Unique fact: Tara leverages her extensive background in finance and accounting to support the local arts and culture scene through her board position.

Personality Overview

Hard To Convince

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

SOX Compliance
Advocates for modernizing SOX programs to identify efficiencies and help Richmond companies meet their compliance needs.
ESG Services
Holds expertise in Sustainability and Environmental, Social, and Governance (ESG) services as part of her public accounting practice.
Financial Services
Has over two decades of specialized public accounting experience working with clients in the banking and financial services sectors.

Media Appearances

Tara has no verified media appearances

Work History

8-2011
Partner at Deloitte & Touche LLP
2005 - 2011
Senior Manager at Deloitte & Touche LLP
2002 - 2005
Manager at Deloitte & Touche LLP
1997 - 2002
Staff at Deloitte & Touche LLP

Education

1993 - 1997
Bachelor of Science in Business Administration from University of Richmond - Robins School of Business

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Richmond Region, United States Job Level : N/A Designation : Partner at Deloitte & Touche LLP
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tara

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Tara take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Tara

Personality Compatibility


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