Tara Nixon

Visionary
DISC Type : Ds

Business Development Director at Leadzai

United Kingdom

Overview

Tara is a business development leader with over 20 years of experience in B2B digital marketing, specializing in GTM strategy and fostering strategic partnerships. A graduate of Oxford Brookes University, colleagues describe her as a highly collaborative, direct, and strategic communicator who excels at driving transformative change programs from concept to delivery.

Outside of work, Tara is passionate about personal and professional growth, recently becoming an Advanced Practitioner in Transformational Coaching. She actively engages in continuous professional development and is dedicated to helping others realize their potential, reflecting a deep interest in coaching and mentorship.

She recently attended a business workshop where an unexpected drumming session made her smile a lot.

Personality Overview

Big Vision Person

Risk Tolerant

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

B2B Digital Marketing
With a 20-year career focused on the B2B sector, she has deep expertise in creating solutions that empower businesses to grow online through marketing.
Go-to-Market Strategy
She specializes in turning product ideas and strategic visions into tangible, executable roadmaps, particularly for new digital solutions.
Transformational Coaching
A recent passion, she has just qualified as an Advanced Practitioner and frequently posts about her learnings and excitement for what's next in this field.

Media Appearances

Tara has no verified media appearances

Work History

1-2026
Business Development Director at Leadzai
9-2025
Founder and CEO at Tara Lee Consulting Ltd
2-2024 - 6-2025
Head of Propositions at Yell
4-2023 - 2-2024
Head of product propositions at Yell
11-2022 - 4-2023
Head of Product - CBU at Yell

Education

Diploma of Education from CIM | The Chartered Institute of Marketing
2002 - 2006
BA (Hons) from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Mid-senior Designation : Business Development Director at Leadzai
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tara

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tara take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tara

Personality Compatibility


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