Tara O'Sullivan in

Tara O'Sullivan

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Fractional CMO at Verto
📍 Dublin, County Dublin, Ireland

Tara OSullivan is a marketing leader with 25 years of B2B technology experience, blending strategic insight with operational execution. Specializing in product marketing, demand generation, and GTM strategy, she has held CMO roles at Zevo Health and Immedis. Colleagues describe her as a supportive, approachable, and remarkable leader.

She demonstrates a deep commitment to human-centric principles, believing that B2B marketing must connect with individuals on a personal level to solve real challenges. This focus on wellbeing and psychological safety is a consistent theme throughout her recent professional endeavors, indicating a strong personal value.

Unique fact: She was instrumental in transitioning Zevo Health from a general wellness company to a specialized leader in trust and safety solutions for content moderators.

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Current Role
Fractional CMO
Job Level
Leadership
Location
Dublin, County Dublin, Ireland
Personality Overview

How Tara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tara cares about

B2B Marketing Reboot
Advocates for moving beyond traditional lead generation to more creative, human-centric campaigns that resonate emotionally with decision-makers, as discussed in recent articles and panels.
Digital Wellbeing
Focuses on digital content, trust, and safety, particularly the psychological health of employees like content moderators who are exposed to distressing online material.
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Career

Work history

5-2025
Fractional CMO
Verto
4-2024
Strategic Advisor
SellReady
8-2024 - 5-2025
Chief Operating Officer
Zevo Health
10-2023 - 8-2024
Chief Marketing Officer
Zevo Health
12-2022 - 10-2023
CMO
PepTalk
In the press

Media appearances

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Education
Bachelor of Business
Trinity College Dublin
Masters
University College Dublin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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