Tara Smith

Commander
DISC Type : D

Head of Marketing & Engagement at Sterling Group

Detroit, Michigan, United States

Overview

Tara has no verified overview

Personality Overview

Very Quick

Decisive

Candid & Clear

They are not always relationship oriented.  They like to move fast and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

Tara has no verified topics they care about

Media Appearances

Tara has no verified media appearances

Work History

3-2025
Head of Marketing & Engagement at Sterling Group
5-2023 - 1-2025
Director of Marketing, Multifamily at Friedman Real Estate
3-2023 - 6-2023
Vice President of Marketing & Sales at Planned Property Management
6-2022 - 3-2023
Assistant Vice President Marketing at Sterling Group
8-2019 - 6-2022
Director of Marketing at Sterling Group

Education

Education details unavailable from Indiana University South Bend
Marketing from Wayne State University - Mike Ilitch School of Business

More Information

Social Presence :

Prographics :

Exp : 9 Location : Detroit, Michigan, United States Job Level : Mid-senior Designation : Head of Marketing & Engagement at Sterling Group
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tara

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tara take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tara

Personality Compatibility


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