Tara Sporrer in

Tara Sporrer

Login to view DISC.
Head of Solutions Partner Marketing at Amazon Web Services (AWS)
📍 Carlsbad, California, United States

Tara Sporrer is the Head of GenAI and SUP Partner Marketing at AWS, with over 15 years of expertise in Go-to-Market strategy for SaaS and customer experience. She has a strong background in demand generation and aligning marketing with sales goals. Tara earned her BA from San Diego State University.

She champions a leadership style centered on empathy, trust, and empowerment. Tara focuses on motivating her team and cross-functional partners by fostering an environment of collaboration and mutual respect to achieve shared objectives. Her approach emphasizes strong interpersonal skills and energizing her workforce.

At a previous company, she successfully launched a new AI-based digital guidance product.

Read the full overview →
Experience
12 Years
Current Role
Head of Solutions Partner Marketing
Job Level
Mid-senior
Location
Carlsbad, California, United States
Personality Overview

How Tara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Tara cares about

Generative AI Partners
Her current role at AWS is focused on marketing for Generative AI solutions partners. She frequently posts about the growth and success of these partnerships.
Go-to-Market Strategy
Possesses over 15 years of experience developing GTM strategies, with a focus on demand generation and creating market awareness for SaaS companies.
+5 more topics Login to view topics
Career

Work history

8-2022
Head of Solutions Partner Marketing
Amazon Web Services (AWS)
8-2021
SVP Marketing
goMoxie
6-2000 - 11-2008
Director Digital Marketing and Customer Operations
Talisma
2-2000 - 9-2004
Director, Customer Operations
eAssist Global Solutions
Sales and Customer Operations
Epidemic
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1995
BA
San Diego State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Amazon Web Services (AWS) Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Tara. Free, 10 seconds.