Tara Sporrer is the Head of GenAI and SUP Partner Marketing at AWS, with over 15 years of expertise in Go-to-Market strategy for SaaS and customer experience. She has a strong background in demand generation and aligning marketing with sales goals. Tara earned her BA from San Diego State University.
She champions a leadership style centered on empathy, trust, and empowerment. Tara focuses on motivating her team and cross-functional partners by fostering an environment of collaboration and mutual respect to achieve shared objectives. Her approach emphasizes strong interpersonal skills and energizing her workforce.
At a previous company, she successfully launched a new AI-based digital guidance product.
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