Tatiana Ballan Maluhy in

Tatiana Ballan Maluhy

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Gerente Executiva de Customer Experience at Volkswagen Financial Services | Brasil
📍 São Paulo, Brazil

Tatiana Ballan Maluhy is the Executive Manager of Customer Experience at Volkswagen Financial Services, specializing in 360º marketing, including customer acquisition and retention. With a background in the pharmaceutical and real estate sectors, she has an MBA from ESPM. People often describe her as dedicated, creative, and a focused leader.

Outside of her corporate role, Tatiana is passionate about fostering innovation and entrepreneurship. She actively contributes to the startup ecosystem as an Angel Investor for B2Mamy, a company focused on mothers, and as a Startup Mentor for Google, guiding new ventures.

She is a speaker on the integration of AI and data with the human factor to enhance customer relationships.

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Experience
6 Years
Current Role
Gerente Executiva de Customer Experience
Location
São Paulo, Brazil
Personality Overview

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Priorities

Topics Tatiana cares about

Customer Experience & AI
Participated as a panelist at Conarec, a major Latin American CX event, discussing how AI and data can transform the customer relationship when balanced with a human touch.
Growth Marketing
Previously held the title of Executive Manager of Growth Marketing at Volkswagen Financial Services, showing deep expertise in customer acquisition, retention, and loyalty strategies.
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Career

Work history

8-2024
Gerente Executiva de Customer Experience
Volkswagen Financial Services | Brasil
8-2022 - 7-2024
Gerente Executiva de Growth Marketing
Volkswagen Financial Services | Brasil
7-2020
Investidor Anjo
B2Mamy
10-2019 - 1-2023
Startup Mentor
Google
1-2022 - 8-2022
Marketing e Inteligência de Mercado
Grupo Kallas
In the press

Media appearances

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Education
2016 - 2017
MBA
ESPM Escola Superior de Propaganda e Marketing
2004 - 2007
Bacharel
FAAP - Fundação Armando Alvares Penteado
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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