Tatiana Ballan Maluhy is the Executive Manager of Customer Experience at Volkswagen Financial Services, specializing in 360º marketing, including customer acquisition and retention. With a background in the pharmaceutical and real estate sectors, she has an MBA from ESPM. People often describe her as dedicated, creative, and a focused leader.
Outside of her corporate role, Tatiana is passionate about fostering innovation and entrepreneurship. She actively contributes to the startup ecosystem as an Angel Investor for B2Mamy, a company focused on mothers, and as a Startup Mentor for Google, guiding new ventures.
She is a speaker on the integration of AI and data with the human factor to enhance customer relationships.
Read the full overview →They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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