Tatiana Ballan Maluhy in

Tatiana Ballan Maluhy

Researcher · DISC type Cs
Gerente Executiva de Customer Experience at Volkswagen Financial Services | Brasil
📍 São Paulo, Brazil

Tatiana Ballan Maluhy is the Executive Manager of Customer Experience at Volkswagen Financial Services, specializing in 360º marketing, including customer acquisition and retention. With a background in the pharmaceutical and real estate sectors, she has an MBA from ESPM. People often describe her as dedicated, creative, and a focused leader.

Outside of her corporate role, Tatiana is passionate about fostering innovation and entrepreneurship. She actively contributes to the startup ecosystem as an Angel Investor for B2Mamy, a company focused on mothers, and as a Startup Mentor for Google, guiding new ventures.

She is a speaker on the integration of AI and data with the human factor to enhance customer relationships.

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Experience
6 Years
Current Role
Gerente Executiva de Customer Experience
Location
São Paulo, Brazil
Personality Overview

How Tatiana shows up

Perfectionist
Process Focused
Detail Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Priorities

Topics Tatiana cares about

Customer Experience & AI
Participated as a panelist at Conarec, a major Latin American CX event, discussing how AI and data can transform the customer relationship when balanced with a human touch.
Growth Marketing
Previously held the title of Executive Manager of Growth Marketing at Volkswagen Financial Services, showing deep expertise in customer acquisition, retention, and loyalty strategies.
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Career

Work history

8-2024
Gerente Executiva de Customer Experience
Volkswagen Financial Services | Brasil
8-2022 - 7-2024
Gerente Executiva de Growth Marketing
Volkswagen Financial Services | Brasil
7-2020
Investidor Anjo
B2Mamy
10-2019 - 1-2023
Startup Mentor
Google
1-2022 - 8-2022
Marketing e Inteligência de Mercado
Grupo Kallas
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2017
MBA
ESPM Escola Superior de Propaganda e Marketing
2004 - 2007
Bacharel
FAAP - Fundação Armando Alvares Penteado
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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