Tatiana Goff Morrell, MBA

Judge
DISC Type : Dc

Director of Global Consumer Support Operations at Coinbase

United States

Overview

Tatiana has no verified overview

Personality Overview

Generally Skeptic

Objective Thinker

Fast But Wary

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.

Topics They Care About

Tatiana has no verified topics they care about

Media Appearances

Tatiana has no verified media appearances

Work History

6-2025
Director of Global Consumer Support Operations at Coinbase
8-2022 - 5-2025
Director of Workforce Solutions - YouTube/Google at Google
4-2018 - 7-2022
Global Director and Head of Workforce Management at Uber
9-2015 - 4-2018
Director of Workforce Management - Americas Region at American Express Global Business Travel
3-2013 - 9-2015
Director of Workforce Management at Staples

Education

2010 - 2012
MBA from Regis University
2002 - 2005
BS from Regis University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Mid-senior Designation : Director of Global Consumer Support Operations at Coinbase
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Insights For Selling To Tatiana

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tatiana

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Tatiana move?

  • If convinced, they can reach decisions quite fast.
  • Can Tatiana take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tatiana

Personality Compatibility


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