Ted Franz

Questioner
DISC Type : c

Enterprise Sales Director at Lima Consulting Group

Atlanta Metropolitan Area, United States

Overview

Ted Franz is an Enterprise Sales Director at Lima Consulting Group with nearly two decades of experience in software and IT services. He specializes in leveraging AI and cloud solutions for enterprise clients and is a certified Salesforce AI Associate. Colleagues describe him as collaborative, professional, and creative.

Outside of work, Ted appears to be a supportive family man, having used his professional network to assist his sons career journey. He holds an MBA from the Darla Moore School of Business at the University of South Carolina and a BA from Rutgers University.

Unique fact: He was a key figure in establishing one of the first VoIP networks in the Middle East.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Fintech
He has authored articles on the role of Conversational AI in the financial technology sector and shares content on the subject.
Conversational AI
His recent experience is focused on using conversational AI and e-commerce solutions to drive business growth and digital transformation for clients.
Strategic Partnerships
His career highlights a consistent focus on building and leading strategic partnerships, particularly with system integrators (GSI) and through channel strategies.

Media Appearances

Ted has no verified media appearances

Work History

9-2025
Enterprise Sales Director at Lima Consulting Group
1-2025 - 9-2025
Sr. Consultant representing J.D. Power when executing J.D. Power engagements at J.D. Power
2-2024 - 9-2025
VP Sales & Partnerships at Master Of Code Global
3-2023 - 2-2024
Director of Strategic Partnerships at Master Of Code Global
2-2022 - 2-2023
Director of Product Strategy - North America at Infobip

Education

Master of Business Administration - MBA from Darla Moore School of Business at the University of South Carolina
BA from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Enterprise Sales Director at Lima Consulting Group
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Insights For Selling To Ted

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ted is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ted

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ted move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ted take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ted

Personality Compatibility


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