Tess Kim

Doer
DISC Type : sd

Co-Founder at AWKN

London Area, United Kingdom

Overview

Tess Kim is the Co-Founder of AWKN, a wellness brand that blends traditional Korean ingredients with modern science. An operator and growth strategist with an MBA from The Wharton School, she has a background in scaling businesses at WeWork and Coupang. People who have worked with her describe her as courageous, passionate, and a natural leader.

Personality Overview

Results Focused

Fast-paced

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Korean Wellness
Is building a brand based on the concept of the "Korean Apothecary" to bring traditional wellness ingredients to a global consumer market.
Startup Growth
Has direct experience scaling businesses from "0→1" and is currently focused on growing her own direct-to-consumer brand, AWKN.
Consumer Brands
Is passionate about creating a new category in consumer wellness, starting with recovery shots designed to fit into modern social rituals.

Media Appearances

Tess has no verified media appearances

Work History

2023
Co-Founder at AWKN
2017 - 2019
Enterprise Account Executive at WeWork
2016 - 2017
Community Manager at WeWork
2015 - 2016
Growth Manager at Student.com
6-2014 - 8-2014
MBA Intern at Noom Inc.

Education

2013 - 2015
Master of Business Administration (M.B.A.) from The Wharton School
Bachelor's degree from Ewha Womans University 이화여자대학교

More Information

Social Presence :

Prographics :

Exp : 12 Location : London Area, United Kingdom Job Level : Leadership Designation : Co-Founder at AWKN
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Insights For Selling To Tess

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tess is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tess

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tess move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tess take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tess

Personality Compatibility


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