Tess Scholten is the co-founder of For You Agency, a pioneering TikTok and Gen Z marketing firm in the Netherlands. Recognized in Forbes 30 Under 30, she helps major brands like Philips and Nivea connect with new generations by creating culturally relevant content. She is a graduate of The New School.
Passionate about empowering aspiring entrepreneurs, Tess co-authored the book "Het perfecte plaatje" and hosts a podcast, sharing unfiltered stories about her journey. She is also a columnist for the Dutch magazine LINDA. meiden, where she aims to inspire young women with her experiences in business and life.
Unique fact: Tess and her co-founder started their agency during the pandemic with no prior business experience, building it into a multi-million dollar company.
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