Theo Reijnders in

Theo Reijnders

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Marketing Director Benelux at Wolters Kluwer
📍 Greater Enschede Area, Netherlands

Theo is a commercially driven executive with over 20 years of experience in B2B software and SaaS. He specializes in post-merger integration, go-to-market strategy, and scaling businesses. He holds an MSc from the University of Groningen and has studied strategy at INSEAD. Colleagues describe him as a strategic thinker and an excellent business leader.

Outside of his executive roles, Theo is a successful hockey coach on Saturdays. This experience seems to inform his management philosophy, where he focuses on leveraging the unique qualities of each team member to build a close-knit and effective group, much like a sports team.

Unique fact: One of his favorite personal sayings is, "Managing is a verb, so you are actively busy with it every day. "

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Experience
24 Years
Current Role
Marketing Director Benelux
Job Level
Mid-senior
Location
Greater Enschede Area, Netherlands
Personality Overview

How Theo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Theo cares about

Post-Merger Integration
He has personally led eight complex post-merger integration programs, highlighting it as a core area of his expertise.
SaaS Growth
He has a passion for unlocking growth and has successfully scaled three SaaS businesses organically with 40-70% annual growth.
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Career

Work history

7-2022
Marketing Director Benelux
Wolters Kluwer
7-2018 - 8-2022
Head of Business Development, M&A & PMI NL
Wolters Kluwer
1-2017 - 8-2022
Head of Strategy Execution & Digital Transformation
Wolters Kluwer
1-2018 - 7-2022
Head of Sales - SME
Wolters Kluwer
9-2013 - 6-2022
Head of Marketing NL
Wolters Kluwer
In the press

Media appearances

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Education
2008 - 2008
Strategy Program 'the power proposition'
INSEAD
2019 - 2019
Education details unavailable
Trailhead by Salesforce
2016 - 2016
Education details unavailable
Masterclass Rapid Culture Change
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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