Theo Von Aspern

Evaluator
DISC Type : sdc

Head of Marketing at Betway Global

London, England, United Kingdom

Overview

Theo von Aspern is the Head of Marketing at Betway Global, specializing in sports and entertainment. With over a decade of experience in global advertising, including as Creative Director for adidas at TBWA, he excels in brand storytelling and high-impact campaign creation. He holds a BA from the University of Cape Town.

Outside of work, Theos life revolves around his passion for sport, which he describes as something he lives and breathes. He is deeply interested in the craft of visual storytelling and actively seeks to connect with other creative professionals at industry events to discuss pushing creative boundaries.

He has been published in SA Rugby Magazine, directly blending his personal passion with his storytelling skills.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Sports Storytelling
He has built his career on combining his two great loves, sport and storytelling, for major brands like adidas and Betway.
Global Brand Direction
He is accountable for global brand direction at Betway, shaping marketing strategy across Europe, the Americas, and the Middle East.
Creative Collaboration
Colleagues describe him as creative, kind, and having a "bias for action and collaboration, " highlighting his teamwork-oriented approach.

Media Appearances

Theo has no verified media appearances

Work History

11-2025
Head of Marketing at Betway Global
4-2024 - 11-2025
Creative Director at TBWA\Worldwide
3-2022 - 4-2024
Creative Lead at TBWA\X
11-2021 - 5-2022
Creative Director at Axon Studios
8-2021 - 4-2022
Associate Creative Director at TBWA\NEBOKO

Education

1-2010 - 10-2012
Marketing & Copywriting from Red & Yellow Creative School of Business
2007 - 2010
BA English and Media from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Betway Global
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Insights For Selling To Theo

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Theo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Theo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Theo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Theo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Theo

Personality Compatibility


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