Theresa Meyer

Energizer
DISC Type : I

Cofounder | CPO | COO at DirectBooker

Oxford, England, United Kingdom

Overview

Theresa is the Cofounder, Chief Product Officer, and COO of DirectBooker, specializing in product management and operations for B2C and B2B marketplaces. She has a proven history of leading digital transformations and launching products at companies like smarTours and Time Out Group. Colleagues describe her as an amazing leader, compassionate professional, and excellent collaborator.

Based on her background and interests, Theresa appears passionate about the intersection of technology and global connectivity. Her professional life is dedicated to improving the travel industry, while her interest in the United Nations suggests an awareness of broader international affairs. She is a dual-degree graduate of Boston University and the University of California, Berkeley.

Her new company, DirectBooker, was named one of the "25 Hot Travel Startups for 2026" by PhocusWire.

Personality Overview

Believer

Imaginative

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

AI in Travel
Her company aims to reshape the travel search landscape, using AI to enable direct connections between consumers and hotels, bypassing traditional online travel agencies.
Direct Booking Strategy
A core focus of her current venture is to empower hotels to control their own data and customer channels, a frequent topic in her recent activity.
Digital Transformation
She has a history of leading successful digital transformation and automation projects, most notably during her tenure as Head of Digital Product at smarTours.

Media Appearances

Theresa has no verified media appearances

Work History

6-2024
Cofounder | CPO | COO at DirectBooker
9-2022 - 1-2024
Head of Product | Head of Customer Experience | COO | Co-president at Smar Tours
11-2020 - 9-2022
Head of Product | Digital Experience at Smar Tours
1-2019 - 11-2020
Head of Product | Head of Engineering at Time Out Group
5-2017 - 12-2018
Product Director at Time Out Group

Education

Dual degree from Questrom School of Business, Boston University
Dual degree from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 16 Location : Oxford, England, United Kingdom Job Level : Leadership Designation : Cofounder | CPO | COO at DirectBooker
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Insights For Selling To Theresa

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Theresa is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Theresa

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Theresa move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Theresa take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Theresa

Personality Compatibility


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