Theresa Piasta in

Theresa Piasta

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Director, Customer Strategy – GTM Value Engineering & Solutions, Strategic Enterprise at Cresta
📍 San Francisco Bay Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Director, Customer Strategy – GTM Value Engineering & Solutions, Strategic Enterprise
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

How Theresa shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Theresa cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

8-2024
Director, Customer Strategy – GTM Value Engineering & Solutions, Strategic Enterprise
Cresta
7-2025
Board Member
Cardinal Newman High School - Santa Rosa
2-2024 - 8-2024
Lead Solution Engineer – Enterprise, Financial Services
Salesforce
8-2022 - 2-2024
Lead Solution Engineer – Commercial, Financial Services
Salesforce
12-2020 - 8-2022
Senior Solution Engineer – Mid Market, Financial Services
Salesforce
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
6-2016 - 8-2016
IGNITE: Executive Education Program (on campus)
Stanford University Graduate School of Business
9-2002 - 6-2006
B.A.
Wellesley College
2024
Executive Leadership Program (on campus)
University of California, Berkeley, Haas School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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