Thomas Hvidt

Questioner
DISC Type : c

Head of Digital Marketing & Ecommerce at Nordea

Denmark

Overview

Thomas Hvidt is the Head of Digital Marketing & Ecommerce at Nordea, bringing extensive leadership experience from the beauty, telecom, and retail sectors. His expertise lies in digital transformation, e-commerce, and leveraging AI and data analytics for brand growth. He holds a Masters from Copenhagen Business School and an MBA.

He has a long-standing commitment to recognizing digital innovation, serving as a jury member for the Danish Digital Award for over eleven seasons. Thomas is focused on building strong teams and frequently posts about hiring new talent for various digital marketing and communication roles at Nordea.

Unique fact: Thomas has been a key figure in judging Denmarks best digital solutions for 11 consecutive seasons.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Digital Transformation
He leads digital marketing and e-commerce at a major bank and has a career focused on driving digital-first strategies in various industries like beauty, retail, and telecom.
Digital Excellence
His role as a jury member for the Danish Digital Award for eleven seasons shows a deep-seated passion for identifying and celebrating top-tier digital innovation and work.
Talent Development
His recent social media activity is heavily focused on recruiting specialists in paid media, content creation, and customer communication, indicating a priority on building a strong team.

Media Appearances

Thomas has no verified media appearances

Work History

1-2025
Head of Digital Marketing & Ecommerce at Nordea
7-2024 - 12-2024
Marketing Director at Just Eat Takeaway.com
7-2022 - 6-2024
Digital Marketing & Ecommerce Director (CMO), Nordics at The Estée Lauder Companies Inc.
6-2020 - 6-2022
Marketing & Ecommerce Director, EMEA at SteelSeries
10-2019
Advisory Board Member - Digital Business Unit Europe at IDC

Education

Master Degree from Copenhagen Business School
MBA Programme from Coventry University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Denmark Job Level : Mid-senior Designation : Head of Digital Marketing & Ecommerce at Nordea
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Thomas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Thomas take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Thomas

Personality Compatibility


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