Thomas Noroxe

Observer
DISC Type : ci

Member Board of Directors at Becksöndergaard

Copenhagen, Capital Region of Denmark, Denmark

Overview

Thomas Noroxe is the Chief Executive Officer of JOE & THE JUICE, driving the companys ambitious international expansion and growth strategy. His background as a Partner at Valedo Partners provided him with extensive experience in private equity and long-term value creation. He holds a Masters degree from Copenhagen Business School.

Thomas is a vocal proponent of functional nutrition, viewing it as a tool for achieving sustained energy, balance, and clarity in both professional and personal life. He frequently writes about how this mindset of focusing on daily habits over quick fixes shapes his leadership philosophy, which emphasizes clarity over pressure.

Under his leadership, JOE & THE JUICE has forged high-profile partnerships with global athletes like Novak Djokovic and Kevin Durant.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Functional Nutrition
He consistently writes about how functional nutrition has evolved into a tool for balance, clarity, and sustained energy, shaping both daily life and leadership styles.
Global Brand Expansion
As CEO, he is focused on ambitious international growth, with a goal of reaching 1, 000 stores and expanding into new key markets like the UK and US.
Leadership Philosophy
He connects the principles of sustained energy from nutrition to leadership, advocating for a work environment built on clarity rather than high pressure.

Media Appearances

General Atlantic Deepens Partnership with Joe & the Juice and Becomes Majority Shareholder. Featured in Business Wire

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Joe & The Juice Enters Middle East Market Ahead of IPO, CEO Says. Featured in Bloomberg

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Work History

4-2022 - 2-2025
Member Board of Directors at Becksöndergaard
6-2021
Chief Executive Officer at JOE & THE JUICE
3-2020
Member Board of Directors at Trust Anchor Group
12-2019
Chief of Staff / Corporate Development at JOE & THE JUICE
6-2009 - 12-2019
Partner - Private Equity at Valedo Partners

Education

1998 - 2000
Master from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Member Board of Directors at Becksöndergaard
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Thomas

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They like to analyze well and then make their decisions.
  • Can Thomas take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Thomas

Personality Compatibility


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