Thomas Noroxe in

Thomas Noroxe

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Member Board of Directors at Becksöndergaard
📍 Copenhagen, Capital Region of Denmark, Denmark

Thomas Noroxe is the Chief Executive Officer of JOE & THE JUICE, driving the companys ambitious international expansion and growth strategy. His background as a Partner at Valedo Partners provided him with extensive experience in private equity and long-term value creation. He holds a Masters degree from Copenhagen Business School.

Thomas is a vocal proponent of functional nutrition, viewing it as a tool for achieving sustained energy, balance, and clarity in both professional and personal life. He frequently writes about how this mindset of focusing on daily habits over quick fixes shapes his leadership philosophy, which emphasizes clarity over pressure.

Under his leadership, JOE & THE JUICE has forged high-profile partnerships with global athletes like Novak Djokovic and Kevin Durant.

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Experience
24 Years
Current Role
Member Board of Directors
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Thomas cares about

Functional Nutrition
He consistently writes about how functional nutrition has evolved into a tool for balance, clarity, and sustained energy, shaping both daily life and leadership styles.
Global Brand Expansion
As CEO, he is focused on ambitious international growth, with a goal of reaching 1, 000 stores and expanding into new key markets like the UK and US.
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Career

Work history

4-2022 - 2-2025
Member Board of Directors
Becksöndergaard
6-2021
Chief Executive Officer
JOE & THE JUICE
3-2020
Member Board of Directors
Trust Anchor Group
12-2019
Chief of Staff / Corporate Development
JOE & THE JUICE
6-2009 - 12-2019
Partner - Private Equity
Valedo Partners
In the press

Media appearances

General Atlantic Deepens Partnership with Joe & the Juice and Becomes Majority Shareholder. Featured in Business Wire
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Joe & The Juice Enters Middle East Market Ahead of IPO, CEO Says. Featured in Bloomberg
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Education
1998 - 2000
Master
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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