Tiffany Ihle

Inquirer
DISC Type : dc

Vice President, Consumer Insights at Nexstar Media Group, Inc.

New York, New York, United States

Overview

Tiffany is the Vice President of Consumer Insights for Ad Sales at Nexstar Media Group, where she excels in data analysis and media strategy. Recognized for her leadership and problem-solving skills, she is dedicated to uncovering consumer behavior and delivering actionable insights that drive strategy. She is a recipient of the ARF "Above & Beyond" Award.

Outside of work, Tiffany is passionate about community involvement and actively volunteers. Her recent activities include packing food orders to tackle food insecurity with NY Common Pantry and decorating breakfast bags for children at the Ronald McDonald House as part of Nexstars Founder’s Day of Caring.

She has a creative side, having submitted recipes to publications like Taste of Home from her home in the Bronx, New York.

Personality Overview

Demanding

Hard To Convince

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Consumer Insights
Her entire career is focused on deep dive analysis to uncover consumer behavior and inform ad sales strategy, as reflected in her publications and leadership roles.
Data-Driven Decisions
Believes firmly that data is the key to decision-making and strives to provide quality, actionable insights to guide media strategy.
Team Leadership
Praised for her ability to inspire and lead teams, she has completed a Leadership Accelerator program and fosters a collaborative environment.

Media Appearances

Tiffany has no verified media appearances

Work History

5-2022
Vice President, Consumer Insights at Nexstar Media Group, Inc.
4-2019 - 5-2022
Director, Consumer Insights at Locality Streaming
1-2015 - 4-2019
Manager of Consumer Insights at Cox Media Group
2-2013 - 12-2014
Research Manager at Cox Reps
7-2005 - 1-2013
Senior Research Analyst at Cox Reps

Education

6-2022 - 8-2022
Leadership Accelerator from Learning @ Morning Brew
3-2022 - 4-2022
Morning Brew Accelerator Program (MB/A) from Learning @ Morning Brew

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Consumer Insights at Nexstar Media Group, Inc.
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Insights For Selling To Tiffany

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tiffany is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tiffany

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tiffany move?

  • Their decision making speed is somewhere in the middle.
  • Can Tiffany take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tiffany

Personality Compatibility


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