Tiffany Ihle in

Tiffany Ihle

Inquirer · DISC type dc
Vice President, Consumer Insights at Nexstar Media Group, Inc.
📍 New York, New York, United States

Tiffany is the Vice President of Consumer Insights for Ad Sales at Nexstar Media Group, where she excels in data analysis and media strategy. Recognized for her leadership and problem-solving skills, she is dedicated to uncovering consumer behavior and delivering actionable insights that drive strategy. She is a recipient of the ARF "Above & Beyond" Award.

Outside of work, Tiffany is passionate about community involvement and actively volunteers. Her recent activities include packing food orders to tackle food insecurity with NY Common Pantry and decorating breakfast bags for children at the Ronald McDonald House as part of Nexstars Founder’s Day of Caring.

She has a creative side, having submitted recipes to publications like Taste of Home from her home in the Bronx, New York.

Read the full overview →
Experience
20 Years
Current Role
Vice President, Consumer Insights
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Tiffany shows up

Demanding
Hard To Convince
Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Priorities

Topics Tiffany cares about

Consumer Insights
Her entire career is focused on deep dive analysis to uncover consumer behavior and inform ad sales strategy, as reflected in her publications and leadership roles.
Data-Driven Decisions
Believes firmly that data is the key to decision-making and strives to provide quality, actionable insights to guide media strategy.
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Career

Work history

5-2022
Vice President, Consumer Insights
Nexstar Media Group, Inc.
4-2019 - 5-2022
Director, Consumer Insights
Locality Streaming
1-2015 - 4-2019
Manager of Consumer Insights
Cox Media Group
2-2013 - 12-2014
Research Manager
Cox Reps
7-2005 - 1-2013
Senior Research Analyst
Cox Reps
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
6-2022 - 8-2022
Leadership Accelerator
Learning @ Morning Brew
3-2022 - 4-2022
Morning Brew Accelerator Program (MB/A)
Learning @ Morning Brew
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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