Tiina Heikkinen

Critic
DISC Type : C

Head of Financial Reporting and Analysis at Finnair

Helsinki, Uusimaa, Finland

Overview

Tiina Heikkinen is a skilled financial reporting professional and the Head of Financial Reporting and Analysis at Finnair. With a background in business control from listed companies and a Masters degree from the University of Oulu, she is described by colleagues as persistent and key to success on complex projects.

Outside of her corporate finance role, Tiina appears to be active in her local community. She has been a volunteer for the Tokoinranta parkrun, a community running event in the Helsinki area, suggesting an interest in running and local engagement.

She successfully led an Anaplan implementation project at Finnair, replacing the companys legacy consolidation, planning, and reporting systems.

Personality Overview

ROI Driven

Objective Thinker

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Financial System Implementation
She led a project to replace Finnair's consolidation, planning, and reporting systems with Anaplan, showcasing her project management and system expertise.
Automated Financial Analysis
Has direct experience designing and automating profitability calculations and analysis capabilities to improve efficiency and reporting quality at Finnair.
Driver-Based Forecasting
Designed a driver-based forecasting model that links the income statement, balance sheet, and cash flow, indicating deep expertise in financial modeling.

Media Appearances

Tiina has no verified media appearances

Work History

12-2021
Head of Financial Reporting and Analysis at Finnair
6-2016 - 11-2021
Head of Financial Reporting at Finnair
6-2013 - 5-2016
Business Controller at Finnair
5-2008 - 5-2013
Business Area Controller at Deutsche Bank
5-2007 - 8-2007
Public administration trainee at University of Oulu

Education

2002 - 2008
Master of Economics and Business Administration from University of Oulu
2007 - 2007
Study Abroad Semester from University of North Carolina at Greensboro

More Information

Social Presence :

Prographics :

Exp : 18 Location : Helsinki, Uusimaa, Finland Job Level : Mid-senior Designation : Head of Financial Reporting and Analysis at Finnair
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Insights For Selling To Tiina

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tiina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tiina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tiina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tiina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tiina

Personality Compatibility


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