Tim Søndergaard

Observer
DISC Type : ci

Managing Director at Quickpoint A/S

Holbæk, Region Zealand, Denmark

Overview

Tim Søndergaard is the CEO of Quickpoint A/S, bringing over 35 years of dedicated sales and leadership experience from the automotive aftermarket. He has driven significant growth through strategic acquisitions and operational optimization. He holds an Executive MBA from Middlesex University and has a proven track record across major Danish automotive companies.

Outside of his executive role, Tim is a passionate and experienced race car driver with two decades of experience in motorsport. He actively competes in the Danish Endurance Championship, sharing his passion by teaming up with his son, Mikkel. This hobby directly connects his professional expertise with a personal love for cars and performance.

He and his son won a championship together in the Danish Endurance Championship, driving a Peugeot RCZ.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Business Growth
As CEO, he has overseen a 242% growth in Quickpoint's bottom line over four years and is actively looking for further acquisitions and expansion.
Automotive Aftermarket
His entire 35+ year career has been centered on the automotive aftermarket, from spare parts sales to leading a major workshop chain.
Motorsport & Racing
A personal passion for over 20 years, he competes in endurance racing with his son, recently upgrading their car to a Honda Civic TCR for a bigger challenge.

Media Appearances

Tim has no verified media appearances

Work History

5-2022
Managing Director at Quickpoint A/S
8-2019 - 5-2022
Commercial Manager, Independent Aftermarket at K.W. Bruun Import A/S
10-2018 - 8-2019
Consultant at Aktieselskabet CARL CHRISTENSEN
7-2009 - 9-2018
Managing Director and part owner at au2parts
10-2004 - 6-2009
Market Manager - After market at Peugeot Danmark - K.W. Bruun Import A/S

Education

2018 - 2020
Master of Business Administration - MBA from Middlesex University
2009 - 2009
Akademiuddannelse from Roskilde Handelsskole

More Information

Social Presence :

Prographics :

Exp : 38 Location : Holbæk, Region Zealand, Denmark Job Level : Mid-senior Designation : Managing Director at Quickpoint A/S
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tim

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Tim take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tim

Personality Compatibility


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