Tina Buhelt

Sharpshooter
DISC Type : DC

Head of Branding and Marketing at MyDefence

Aalborg, North Denmark Region, Denmark

Overview

Tina is a marketing leader specializing in complex B2G and B2B industries like defense and space. As Head of Branding and Marketing at MyDefence, she drives global expansion and brand positioning. Colleagues describe her as ambitious, sharp, and reliable, with a degree from Aalborg University.

Outside of her professional focus on high-tech industries, Tina has a stated interest in the creative and strategic world of the LEGO Group, suggesting an appreciation for innovation and structured design in both her professional and personal spheres.

She has a unique career trajectory, having transitioned from marketing consumer grills at Weber to promoting advanced satellite and defense technology.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Precise But Practical

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They respond better to strong and respectful interactions.

Topics They Care About

Defense & Space Tech
Her recent career at MyDefence and GomSpace is centered on marketing for the defense and space industries, including counter-drone and satellite technology.
B2G Marketing
She develops and executes business-to-government (B2G) marketing strategies to strengthen brand positioning and drive global expansion for her company.
Global Brand Strategy
A core focus of her career has been shaping marketing direction and executing go-to-market strategies for international growth in Nordic and global markets.

Media Appearances

Tina has no verified media appearances

Work History

10-2024
Head of Branding and Marketing at MyDefence
4-2024 - 10-2024
Marketing Lead, Nordics at Weber-Stephen Nordic
9-2023 - 3-2024
Marketing Manager Products at GomSpace
1-2023 - 6-2023
Associate Director of Marketing at Patiro
8-2019 - 12-2022
Marketing Manager DK at Weber-Stephen Nordic

Education

2012 - 2014
Kandidatgrad from Aalborg University
2009 - 2012
Bachelor of Arts (B.A.) from Aalborg University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Aalborg, North Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Branding and Marketing at MyDefence
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tina

Personality Compatibility


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