Tina Donati in

Tina Donati

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Founder at ContentCurve
📍 Canada

Tina is the Head of Marketing at Freshly Commerce and the Founder of ContentCurve, specializing in content marketing for the Shopify ecosystem. A graduate of Western University, she is described by colleagues as creative, hardworking, and adaptable, with a talent for producing world-class content that drives growth for e-commerce brands.

Her passion for storytelling and writing began in childhood, when she started her first "business" in the fifth grade, writing and stapling together childrens books for her classmates to read. This lifelong curiosity about people and their stories fuels her approach to creating compelling marketing content.

Unique fact: The first book she ever wrote and "published" for her friends was titled "How the Calico Cat Got Its Colors. "

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Experience
7 Years
Current Role
Founder
Job Level
Leadership
Location
Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tina cares about

Shopify Ecosystem
Her current role focuses on simplifying product bundles for Shopify brands, and she actively writes about the apps and strategies used by top Shopify Plus stores.
DTC Marketing
She contributes to discussions and content around post-BFCM (Black Friday Cyber Monday) marketing hacks for Direct-to-Consumer brands, showing a focus on e-commerce growth tactics.
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Career

Work history

3-2018
Founder
ContentCurve
4-2024
Head of Marketing
Freshly Commerce
11-2022 - 11-2024
Grammarly Ambassador
Grammarly
2-2023 - 1-2024
Content and Partner Marketing Lead
Alloy
3-2022 - 2-2023
Content Marketing Lead
Alloy
In the press

Media appearances

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Education
2018 - 2019
Master's degree
Western University
2017 - 2018
Certificate in professional communication
Western University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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