Tina Donati

Trailblazer
DISC Type : DI

Founder at ContentCurve

Canada

Overview

Tina is the Head of Marketing at Freshly Commerce and the Founder of ContentCurve, specializing in content marketing for the Shopify ecosystem. A graduate of Western University, she is described by colleagues as creative, hardworking, and adaptable, with a talent for producing world-class content that drives growth for e-commerce brands.

Her passion for storytelling and writing began in childhood, when she started her first "business" in the fifth grade, writing and stapling together childrens books for her classmates to read. This lifelong curiosity about people and their stories fuels her approach to creating compelling marketing content.

Unique fact: The first book she ever wrote and "published" for her friends was titled "How the Calico Cat Got Its Colors. "

Personality Overview

Charismatic

Persuasive

Assertive

They are charming and have the ability to align others behind their decisions.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Shopify Ecosystem
Her current role focuses on simplifying product bundles for Shopify brands, and she actively writes about the apps and strategies used by top Shopify Plus stores.
DTC Marketing
She contributes to discussions and content around post-BFCM (Black Friday Cyber Monday) marketing hacks for Direct-to-Consumer brands, showing a focus on e-commerce growth tactics.
Content Creation
As the founder of ContentCurve and a content lead, she is deeply involved in writing blog posts, ebooks, and developing creative strategies to attract customers.

Media Appearances

Tina has no verified media appearances

Work History

3-2018
Founder at ContentCurve
4-2024
Head of Marketing at Freshly Commerce
11-2022 - 11-2024
Grammarly Ambassador at Grammarly
2-2023 - 1-2024
Content and Partner Marketing Lead at Alloy
3-2022 - 2-2023
Content Marketing Lead at Alloy

Education

2018 - 2019
Master's degree from Western University
2017 - 2018
Certificate in professional communication from Western University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Canada Job Level : Leadership Designation : Founder at ContentCurve
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tina

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Tina move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Tina take some risk or not?

  • They can take risks if necessary.

You And Tina

Personality Compatibility


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