Tina Grønholdt Hansen

Questioner
DISC Type : c

Marketing Manager at Danfoss IXA

Odense, Region of Southern Denmark, Denmark

Overview

Tina Grønholdt Hansen is the Marketing Manager at Danfoss IXA, bringing over 25 years of experience in strategic marketing and communications within global Danish companies. She specializes in enhancing brand visibility in the maritime sector, focusing on the industrys green transition. Tina holds an MSc in International Business.


She is deeply involved in marketing advanced CEMS technology for vessels preparing to use ammonia as fuel, a critical component of the maritime industrys decarbonization.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Maritime Green Transition
Her current and past roles focus on sustainability, emission reduction, and supporting the shipping industry's move towards new, cleaner fuels like ammonia.
Strategic Branding
A core theme of her career is developing and executing strategies to build brand exposure and strengthen customer relationships in global markets.
ESG & Sustainability
This is an explicit area of her expertise, mentioned in her headline and previous roles, focusing on infrastructure, logistics, and green transition initiatives.

Media Appearances

Tina has no verified media appearances

Work History

1-2025
Marketing Manager at Danfoss IXA
4-2024 - 11-2024
Business Policy Consultant at Danske Havne
11-2022 - 11-2023
Head of Communication and Public Affairs at ADP - Associated Danish Ports A/S
6-2020 - 11-2022
Marketing Manager at ADP - Associated Danish Ports A/S
11-2015 - 6-2020
Head of communication and marketing at ADP - Associated Danish Ports A/S

Education

1990 - 1995
Ms. in international business from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 29 Location : Odense, Region of Southern Denmark, Denmark Job Level : Middle Designation : Marketing Manager at Danfoss IXA
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Insights For Selling To Tina Grønholdt

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina Grønholdt is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tina Grønholdt

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tina Grønholdt move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tina Grønholdt take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tina Grønholdt

Personality Compatibility


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