Tina Moffett

Commander
DISC Type : D

VP, Corporate Strategy and Development at Analytic Partners

United States

Overview

Tina Moffett is the VP of Corporate Strategy and Development at Analytic Partners, where she architects growth strategies through organic initiatives and M&A. A former Principal Analyst at Forrester, she is an expert in marketing analytics and data science, with degrees from Southern Methodist University and Assumption University.

The provided information focuses on her extensive professional career in marketing analytics, corporate strategy, and data science, offering no specific details about her personal hobbies, interests, or non-work-related activities.

She has authored and been cited in publications on the deprecation of third-party cookies and leveraging marketing measurement to boost ROI.

Personality Overview

Decisive

Candid & Clear

Risk-Taker

They prefer to move quickly, and expect the same from others.  They respond better to strong and respectful interactions. They put a lot of effort into ensuring personal success.

Topics They Care About

Marketing Measurement
Her career is centered on marketing measurement, from leading Forrester's research practice on the topic to her current role at a leading measurement firm, Analytic Partners.
Corporate Growth Strategy
In her current role, she leads the identification, evaluation, and execution of strategic mergers and acquisitions (M&A) and key partnerships to drive growth.
Data Deprecation
She has written articles and spoken on the challenges and strategies for marketers in a post-cookie world, addressing data privacy and deprecation.

Media Appearances

Tina Moffett and Jason McNellis Join Analytic Partners to Drive Commercial Analytics Growth. Featured in Analytic Partners Newsroom

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Tina Moffett and Jason McNellis Join Analytic Partners to Drive Commercial Analytics Growth. Featured in PR Newswire

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Work History

7-2024
VP, Corporate Strategy and Development at Analytic Partners
10-2011 - 5-2024
Principal Analyst at Forrester
1-2010 - 10-2011
Associate Director, Strategy and Analysis at Digitas
6-2006 - 2-2009
Senior Manager, Loyalty and Value Proposition Development at GE Money
2-2006 - 11-2006
Marketing Analytics Consultant at Quaero Corporation

Education

2002 - 2003
MA from Southern Methodist University
1996 - 2000
Bachelor of Arts - BA from Assumption University

More Information

Social Presence :

Prographics :

Exp : 21 Location : United States Job Level : Senior Designation : VP, Corporate Strategy and Development at Analytic Partners
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • If convinced, they can reach decisions quite fast.
  • Can Tina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tina

Personality Compatibility


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