Tina Nguyen

Inquirer
DISC Type : dc

AVP Category Development & Insights at L'Oréal

Stamford, Connecticut, United States

Overview

Tina is the AVP of Category Development & Insights at LOréal, bringing over fifteen years of experience from the FMCG, finance, and retail sectors. A graduate of Ichec Brussels Management School, she is known as an analytical and strategic thinker who excels at turning business questions into actionable insights and identifying new growth opportunities.

With a global background that includes work experience in both Europe and the US, Tina has a broad international perspective. She is a collaborative and principled leader, skilled at developing vision, championing new initiatives, and motivating her teams to achieve collective goals.

Early in her career, she led the development of one of the first loyalty card-based panels for multi-retail grocery, pioneering new methods in shopper insights.

Personality Overview

Upfront

Hard To Convince

Demanding

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Consumer & Shopper Insights
A core specialty throughout her career, from developing loyalty card panels to driving insights for strategy at L'Oréal and McKinsey.
Category Development
This is the focus of her current AVP role at L'Oréal, where she recently took on a new position developing the oneSKIN category.
Beauty Industry
As a leader at L'Oréal, she is deeply immersed in the beauty sector and is actively hiring for her team to support industry growth.

Media Appearances

Tina has no verified media appearances

Work History

5-2018
AVP Category Development & Insights at L'Oréal
Expert Engagement Manager in Marketing & Sales at Periscope By McKinsey
Senior Consultant at Henry Rak Consulting Partners
Consultant at Kantar Consulting
Director – Shopper Insights at Cannondale Associates

Education

1994 - 1999
BS from Ichec Brussels Management School
1988 - 1994
Education details unavailable from College Notre-Dame de Basse Wavre

More Information

Social Presence :

Prographics :

Exp : 7 Location : Stamford, Connecticut, United States Job Level : Middle Designation : AVP Category Development & Insights at L'Oréal
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • Their decision making speed is somewhere in the middle.
  • Can Tina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tina

Personality Compatibility


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