Tine Lund

Examiner
DISC Type : cs

Senior Vice President, Investor Relations at Sydinvest

Sønderborg, Region Syddanmark, Danmark, Denmark

Overview

Tine Lund is the Senior Vice President of Investor Relations at Sydinvest, where she has specialized in the field for over 17 years. Her expertise spans marketing, sales, and communication strategy, built upon a prior career in brand management for companies like Kraft Foods. She holds a Masters from Copenhagen Business School.

Outside of her financial career, Tine is passionate about professional development and mentorship. She serves as a mentor for young professionals, offering guidance on career planning and personal growth. She also appears to be engaged with local community events in the Sønderborg area.

Unique fact: Her team was recently nominated for a communications award for their innovative use of AI to communicate future trends.

Personality Overview

Tough To Convince

Process Oriented

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Financial Marketing
Leverages an extensive background in brand management from the food industry to lead marketing, PR, and communications within the financial sector at Sydinvest.
Career Mentorship
Acts as a mentor for GOTO Sønderborg, guiding young professionals on career paths, marketing, and navigating business challenges with a pragmatic approach.
AI in Communication
Recently highlighted her team's nomination for a communications award based on their successful use of AI to explain complex future trends.

Media Appearances

Tine has no verified media appearances

Work History

6-2006
Senior Vice President, Investor Relations at Sydinvest
2004 - 2006
Marketing Manager at Kraft Foods
2002 - 2004
Nordic Marketing Manager at Bisca
1998 - 2002
Brand Manager at Kraft Foods

Education

1995 - 1997
Master from Copenhagen Business School
9-2022 - 11-2022
Driving Digital Marketing Strategy from INSEAD

More Information

Social Presence :

Prographics :

Exp : 19 Location : Sønderborg, Region Syddanmark, Danmark, Denmark Job Level : Leadership Designation : Senior Vice President, Investor Relations at Sydinvest
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Insights For Selling To Tine

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tine is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tine

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Tine move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Tine take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Tine

Personality Compatibility


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