Tito Arciniega

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DISC Type : d

President for Microsoft Latin America at Microsoft

Redmond, Washington, United States

Overview

As President of Microsoft Latin America, Tito Arciniega is a veteran technology executive with extensive experience at both Microsoft and IBM. He is dedicated to accelerating the digital journey of the region, focusing on driving growth and innovation through AI and cloud services. He is a graduate of Universidad de Lima with a degree in Industrial Engineering.

Described as passionate about people and the market, Tito emphasizes the importance of deeply understanding customer needs to foster transformation. He is an active participant in regional dialogues, speaking at events on topics ranging from digital transformation to promoting female leadership and strengthening supply chain resilience across the Americas.

He has stated that traditional concepts of leadership are often based on male archetypes and that acknowledging male privilege is essential for progress.

Personality Overview

Direct & Candid

Self-Confident

Decisive

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

AI in Latin America
He frequently speaks and posts about AI as a catalyst for innovation and transformation across industries like manufacturing and education in Latin America.
Digital Transformation
His primary professional focus is helping Latin American countries, communities, and companies accelerate their digital journey using cloud technologies.
Promoting Female Leadership
Participated as a panelist discussing C-Suite perspectives on promoting female leadership, highlighting the need for men to recognize their position of privilege.

Media Appearances

Tito has no verified media appearances

Work History

7-2023
President for Microsoft Latin America at Microsoft
2-2018
Vice President, Enterprise Sales - Latin America at Microsoft
4-2012 - 2-2018
VP, WW Comercial Sector Industries and Global Accounts - Enterprise and Partner Group at Microsoft
1-2011 - 1-2012
Vice President, Enterprise Sales at IBM
7-2009 - 1-2011
Vice President, Business Process Management at IBM World Wide

Education

1985 - 1988
Industial Engineering from Universidad de Lima
Education details unavailable from New Managers School , IBM USA Florida

More Information

Social Presence :

Prographics :

Exp : 20 Location : Redmond, Washington, United States Job Level : Senior Designation : President for Microsoft Latin America at Microsoft
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Insights For Selling To Tito

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tito is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Tito

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tito move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tito take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Tito

Personality Compatibility


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