Toby Smit

Sharpshooter
DISC Type : DC

Sales Manager- OEM - UK&I at CEJN Group

Ascot, England, United Kingdom

Overview

Toby Smit is a Sales Manager at CEJN, driving growth for liquid cooling solutions in UK & Ireland data centres. An MBA from Henley Business School, he has over 18 years of international experience in telecoms and technology, blending technical expertise with strong business acumen to enhance customer experience.

Colleagues describe him as a dedicated, reliable, and collaborative natural leader. He is noted for being approachable and detail-oriented, focusing on team results while making an effort to better understand the people he works with.

For his MBA dissertation, he analyzed the adoption of contactless payments as a disruptive technology. He also holds a patent for an item named "EVA 9000".

Personality Overview

Thorough Evaluator

Precise But Practical

Rigorous & Demanding

More than the product, they care about the impact of the product.  They respond well to strong and respectful communication. They take a lot of pride in personal achievements.

Topics They Care About

Liquid Cooling Tech
He champions CEJN's liquid cooling quick couplings for high-performance data centres, from direct-to-chip deployments to full immersion and two-phase cooling systems.
Data Centre Innovation
Focuses on providing reliable and future-ready solutions for hyperscalers and integrators, frequently attending industry events like Data Centre World.
AI & HPC Infrastructure
Recognizes the impact of rising power density from AI and HPC on cooling solutions and recently completed a certification in Artificial Intelligence.

Media Appearances

Toby has no verified media appearances

Work History

5-2025
Sales Manager- OEM - UK&I at CEJN Group
1-2021 - 5-2025
Global Data Centre Implementation Specialist at Centersquare
1-2018 - 11-2020
Consulting, Family Commitments and Career Enhancement at none
10-2012 - 12-2017
Global Services Business Development Manager at Cisco Systems
10-2010 - 4-2012
Full Time MBA student at Henley Business School

Education

2010 - 2012
Masters: Executive MBA from Henley Business School
2001 - 2004
Diploma from Cape Peninsula University of Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : Ascot, England, United Kingdom Job Level : Middle Designation : Sales Manager- OEM - UK&I at CEJN Group
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Toby

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Toby take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Toby

Personality Compatibility


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