Tod Sacerdoti

Judge
DISC Type : Dc

CEO / Founder (acquired by Workday) at Pipedream

San Francisco Bay Area, United States

Overview

Tod Sacerdoti is a two-time founder and CEO, most recently of the AI automation platform Pipedream, which was acquired by Workday. He previously founded BrightRoll, a video advertising platform, and sold it to Yahoo for $640M. A graduate of Yale and Stanford GSB, he is also a prolific investor in over 150 companies.

Outside of his extensive work in the tech industry, Tod identifies as a father and a lifelong learner. He emphasizes the importance of family and has noted that the commitment to building a startup was a decision that required the full support of his wife and family.

He believes that to be qualified as an entrepreneur, one must simply try, embracing that Silicon Valley has a strong support system for failure.

Personality Overview

Demanding

Features Driven

Objective Thinker

They respond well to strong and respectful communication.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

AI Agents
His company Pipedream is an AI automation platform, and he publicly discusses his belief that non-deterministic AI agents are the future of workflows.
Founder Journey
Having founded two companies and successfully exited both (BrightRoll for $640M to Yahoo, Pipedream to Workday), he has deep experience in the founder lifecycle.
Venture Investing
As a General Partner at Flex Capital and an angel investor in over 150 companies, he is deeply involved in identifying and funding generational tech companies.

Media Appearances

Interview with Tod Sacerdoti, Founder & CEO of Pipedream. Featured in YouTube

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Episode 1: Tod Sacerdoti, CEO of Pipedream. Featured in Who Got Me Here

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Work History

10-2019
CEO / Founder (acquired by Workday) at Pipedream
1-2018
Investor / Founder at Flex Capital
1-2015 - 12-2017
VP, Ad Products (via acquisition) at Yahoo
6-2006 - 12-2014
CEO & Founder (acquired by Yahoo!) at BrightRoll
10-2004 - 5-2006
Director, Business Development at Plaxo Inc.

Education

2001 - 2003
MBA from Stanford University Graduate School of Business
9-1995 - 6-1999
B.A. from Yale University

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : CEO / Founder (acquired by Workday) at Pipedream
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Insights For Selling To Tod

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tod is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tod

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Tod move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tod take some risk or not?

  • The risks don’t matter much to them.

You And Tod

Personality Compatibility


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