Todd Berlent

Evaluator
DISC Type : csd

Chief Operating Officer at Forta Solutions | Agility

New York, New York, United States

Overview

Todd has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Todd has no verified topics they care about

Media Appearances

Todd has no verified media appearances

Work History

10-2024
Chief Operating Officer at Forta Solutions | Agility
4-2023 - 10-2024
Founder and CEO at Mudita Technologies
9-2020 - 2-2023
Technology Advisor at Go Subscription
2-2005 - 3-2023
Chief Technology Officer at Cantor Fitzgerald and Co.
Director of North American Fixed Income Technology at Deutsche Bank

Education

Bachelor of Science - BS from University of Michigan
Computer Science from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : Chief Operating Officer at Forta Solutions | Agility
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Todd

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Todd take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Todd

Personality Compatibility


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