Todd Chernecki

Collaborator
DISC Type : si

CEO / Co-Founder at SUBPAC

San Francisco, California, United States

Overview

Todd Chernecki is the co-founder and CEO of the audio technology start-up, SUBPAC. A lawyer with degrees from the University of Toronto and Bond University, he has raised over $15M from VCs and celebrities to redefine immersive sound, particularly within the automotive industry through strategic partnerships.

His professional drive is fueled by a deep-seated passion for music and the desire to create technology that allows users to physically feel sound. He is focused on the intersection of audio innovation and the in-cabin mobility experience of the future.

He has successfully secured funding for his company from not only top-tier Silicon Valley VCs but also A-list celebrities and athletes.

Personality Overview

Appreciative

Good Listener

Fair-minded

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Future of Audio
He is leading his company's charge to disrupt the in-cabin mobility experience by integrating tactile audio technology into vehicles.
Venture Fundraising
Has a proven track record of raising significant capital (over $15M) from venture capital funds, strategic investors, and high-profile individuals.
Music & Technology
His career is built on a personal passion for music, aiming to create deeper, more immersive physical connections to sound through technology.

Media Appearances

Todd has no verified media appearances

Work History

5-2016
CEO / Co-Founder at SUBPAC
12-2011
Co-Founder / Chief Operating Officer at SUBPAC
1-2007 - 9-2013
Owner at Law Office of Todd Chernecki
1-2008 - 9-2011
Managing Partner at Hassaan Chernecki Law Chambers

Education

2003 - 2005
Juris Doctor (J.D.) from University of Toronto
2002 - 2003
Juris Doctor (J.D.) from Bond University

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco, California, United States Job Level : Leadership Designation : CEO / Co-Founder at SUBPAC
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • Show genuine interest in solving their problems
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Todd

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Todd take some risk or not?

  • They probably won’t put a lot at risk.

You And Todd

Personality Compatibility


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