Todd Johnson

Inquirer
DISC Type : cd

Co-Founder at Cyber Hornet ETFs

Kailua, Hawaii, United States

Overview

Todd Johnson is the Co-Founder of Cyber Hornet ETFs, where he leads Institutional Sales. Leveraging a 24-year career in mainframe software, he now focuses on bridging traditional finance and digital assets for investors and financial advisors. People who have worked with him describe him as enthusiastic and gifted at opening doors to new contacts.

His unique career trajectory includes pivoting from two decades in enterprise software sales at companies like IBM to co-founding a Wall Street FinTech firm focused on digital asset investment products.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Digital Asset ETFs
His company, Cyber Hornet ETFs, creates regulated investment products that blend S&P 500 exposure with digital assets like Bitcoin, Ethereum, and Solana.
Supporting Financial Advisors
He focuses on creating simple, transparent funds to help financial advisors meet growing client demand for digital asset exposure within traditional portfolios.
Bridging TradFi & Crypto
A core theme in his company's mission is to connect the traditional financial world with the emerging digital economy through familiar investment structures like ETFs.

Media Appearances

Todd has no verified media appearances

Work History

2-2014
Co-Founder at Cyber Hornet ETFs
4-2010 - 2-2014
Account Executive at IBM Z IntelliMagic
11-2006 - 4-2010
District Sales Manager, Global Alliance Manager, Inside Sales at GT Software
11-2001 - 10-2006
VP of Sales at HostBridge Technology
1990 - 2001
Software Sales Specialist at Esker

Education

1986 - 1991
BS from Oklahoma State University
1982 - 1986
High School from Oklahoma Christian School

More Information

Social Presence :

Prographics :

Exp : 36 Location : Kailua, Hawaii, United States Job Level : Leadership Designation : Co-Founder at Cyber Hornet ETFs
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Todd

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Todd take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Todd

Personality Compatibility


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