Todd Masse

Pioneer
DISC Type : IDS

Self Employed at Primed Warrior Food Supplies

Greater Toronto Area, Canada

Overview

Todd Masse is a founder and entrepreneur with over 25 years of experience scaling businesses in the CPG, technology, pharma, and cannabis sectors. He has successfully launched over 3, 100 consumer products in 11 countries. Colleagues describe him as astute, dynamic, inspirational, and a leader who challenges the status quo.

There is no publicly available information about Todds personal life, hobbies, or interests outside of his extensive professional career.

He has a significant track record of leading companies through successful acquisitions, including Cannabis Compliance Inc. to Deloitte and Thrive Cannabis to Aurora Cannabis.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Scaling Businesses
Through his firm, Tbone Capital, he focuses on capitalizing and executing strategic plans to scale startups and mid-size companies, with a focus on profitability.
CPG Product Launches
Boasts extensive experience launching over 3, 100 new consumer packaged goods into 11 different countries for some of the world's largest brands.
Cannabis Industry
A prominent figure in the cannabis sector, holding CEO, board, and advisory roles where he has pioneered new products and led companies to successful exits.

Media Appearances

Todd has no verified media appearances

Work History

6-2025
Self Employed at Primed Warrior Food Supplies
9-2024
Member Board of Directors at Jupiter
10-2023
Advisor - Director at Rapid Dose Therapeutics (RDT)
4-2017
Founder at Tbone Capital
1-2018 - 1-2022
Strategic Advisor at Pineapple Express Delivery

Education

Bachelor of Business Administration from Sheridan College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Self Employed at Primed Warrior Food Supplies
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Todd

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They are generally fast movers and can take quick decisions
  • Can Todd take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Todd

Personality Compatibility


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