Tom Abbott

Examiner
DISC Type : sc

Director of Analytics - Customer Experience in Sports and Gaming at BetMGM

New York City Metropolitan Area, United States

Overview

Tom is the Director of Analytics for Customer Experience at BetMGM, specializing in the sports and gaming sector. His career shows a clear progression in data science and analytics, having previously been a Senior Data Scientist at Entain. He holds a bachelors degree from Queensland University of Technology (QUT).

Based on his Australian background and long-term career in the sports betting industry, Tom likely has a strong personal interest in a variety of sports. He also maintains an connection with his alma maters community, listing QUT as a point of interest.

He recently celebrated a major product launch, publicly congratulating his team on creating a more seamless rewards experience for customers.

Personality Overview

Status Quo Seeker

Process Oriented

Tough To Convince

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

CX in Gaming
His title is Director of Analytics, Customer Experience, and he recently celebrated a product launch that created more "seamless experiences for our customers. "
Sports Betting Data
His entire career history, from Entain Australia to BetMGM, has been focused on applying data science and analytics within the sports betting industry.
Analytics Leadership
He was recently promoted to a Director role, is actively hiring for his team, and publicly recognizes the achievements of his team members.

Media Appearances

Tom has no verified media appearances

Work History

3-2025
Director of Analytics - Customer Experience in Sports and Gaming at BetMGM
2022 - 3-2025
Senior Manager Analytics at BetMGM
2016 - 2022
Senior Data Scientist at Entain Australia & New Zealand

Education

Bachelor's degree from QUT (Queensland University of Technology)

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Analytics - Customer Experience in Sports and Gaming at BetMGM
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tom

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Tom take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Tom

Personality Compatibility


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