Tom Atwood

Enigma
DISC Type : Dic

Vice President of Marketing Strategy at McCann Worldgroup

New York, New York, United States

Overview

Tom has no verified overview

Personality Overview

Challenger

Fast Follower

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Tom has no verified topics they care about

Media Appearances

Tom has no verified media appearances

Work History

3-2023
Vice President of Marketing Strategy at McCann Worldgroup
5-2021 - 12-2022
Vice President of Marketing at Raptor Maps
6-2020 - 5-2021
Vice President of Marketing at Axcient
3-2018 - 4-2020
Head of Marketing at DockYard
1-2007 - 6-2018
President & CMO at Bracket Marketing

Education

AB from Harvard University
Master's (M.Phil.) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Senior Designation : Vice President of Marketing Strategy at McCann Worldgroup
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tom

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Tom take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Tom

Personality Compatibility


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