Tom Burdon

Wildcard
DISC Type : csi

Sales Director - Specification at Bathroom Brands Group

Chiddingfold, England, United Kingdom

Overview

Tom Burdon is a senior commercial and sales leader with over 15 years of experience in the built environment. As Director of Specification Sales & Projects at Bathroom Brands Group, he specializes in building scalable commercial engines, improving margins, and leading national teams. He holds a BSc in Economics from Cardiff University.

Tom has a keen interest in design and innovation within the building and hospitality sectors. He actively follows industry events like Clerkenwell Design Week to stay informed on new products, colors, and textures, and has spoken about the importance of design in enhancing the guest experience in hotels.

He has unique experience operating at the Board level with private equity sponsors, aligning commercial execution to value-creation plans and exit horizons.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Hotel Bathroom Design
As a featured expert, he discusses how to enhance guest experience through the balance of luxury, functionality, and space-saving design in hotel bathrooms.
Commercial Strategy
Focuses on building scalable commercial engines through pricing discipline, CRM implementation, accurate forecasting, and improving deal governance to drive margin growth.
Built Environment
Has deep sector experience across building services, hospitality estates, and facilities-adjacent environments, including installer, channel, project, and specification ecosystems.

Media Appearances

Tom has no verified media appearances

Work History

12-2021
Sales Director - Specification at Bathroom Brands Group
6-2021 - 11-2021
Sales Director - Appliances at DBD Distribution Ltd
9-2017 - 6-2021
Director - Residential & Hotel Channel at Ideal Standard International NV
3-2016 - 9-2017
Sales Manager at Ideal Standard International NV
10-2015 - 3-2016
Head of Sales at The Sofa & Chair Company

Education

2001 - 2004
BSc Econ from Cardiff University / Prifysgol Caerdydd
1993 - 2000
Education details unavailable from Lord Wandsworth College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Chiddingfold, England, United Kingdom Job Level : Mid-senior Designation : Sales Director - Specification at Bathroom Brands Group
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tom

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tom take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tom

Personality Compatibility


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