Tom Laster in

Tom Laster

Initiator · DISC type Di
Head of Business Messaging, EMEA at Meta
📍 Israel

Tom Laster is Metas Head of Business Messaging for EMEA, driving growth through strategic partnerships and ecosystem development. He has held several progressive leadership roles at the company. People who have worked with him describe him as ambitious, driven, dedicated, and a hard-working, passionate leader. He attended both Utrecht University and UC Santa Barbara.

Outside of his professional focus, Tom maintains a connection with his alma mater, the University of California, Santa Barbara, which he lists as a key interest. He has spoken at various industry events in Europe and the Middle East, indicating a passion for sharing knowledge and engaging with the broader tech community.

Tom is a multilingual professional, fluent in English, German, and Hebrew, with proficiency in several other languages, enabling him to effectively lead across the diverse EMEA region.

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Experience
5 Years
Current Role
Head of Business Messaging, EMEA
Job Level
Mid-senior
Location
Israel
Personality Overview

How Tom shows up

Conviction Driven
Confident
Friendly Challenger

They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Tom cares about

Business Messaging
As the EMEA Head of Business Messaging, his core focus is driving the adoption and strategy for platforms like WhatsApp and Messenger for business communications.
Strategic Partnerships
His career at Meta has centered on building and managing partnership ecosystems, with a recent focus on developers, telcos, and CpaaS providers.
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Career

Work history

Head of Business Messaging, EMEA
Meta
12-2019 - 3-2022
Head of Commerce & Messaging Partnerships, EMEA
Meta
Interim Director of EMEA Partnerships
Meta
1-2019 - 12-2019
Head of Ecosystem Development, EMEA
Meta
Business Consultant
Gartner
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2007
Education details unavailable
Utrecht University
2003 - 2005
Education details unavailable
UC Santa Barbara
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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