Tom Smerdon

Observer
DISC Type : ci

Group Director of Neighbourhood Health at Ashford and St. Peter's Hospitals and Royal Surrey NHS Foundation Trusts

Chertsey, England, United Kingdom

Overview

Tom Smerdon is the Group Director of Neighbourhood Health for Ashford and St. Peters Hospitals and Royal Surrey NHS Foundation Trusts. With a career at Ashford and St. Peters since 2011 and an Executive Doctorate, he has a passion for partnership working and a keen interest in population health management.

He values his educational background and the professional relationships formed there, having fondly shared memories of returning to Hult Ashridge Executive Education, where he completed his Masters and Doctorate degrees.

During his time as Interim CEO of CSH Surrey, he championed the value that employee-owned social enterprises can bring to the NHS.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Neighbourhood Health
His current role is centered on developing and leading integrated health initiatives at a neighborhood level across two NHS Foundation Trusts.
Population Health Management
His professional biography explicitly states a keen interest in population health management, a key aspect of his strategic focus within the NHS.
Partnership Working
Described as having a "passion for partnership working, " indicating a focus on collaboration between different health and care organizations.

Media Appearances

Tom Smerdon appointed interim chief executive of CSH Surrey. Featured in CSH Surrey

See Now

Work History

12-2025
Group Director of Neighbourhood Health at Ashford and St. Peter's Hospitals and Royal Surrey NHS Foundation Trusts
6-2025 - 12-2025
Interim Chief Executive Officer at CSH Surrey
3-2019 - 6-2025
Director of Strategy and Sustainability at Ashford and St. Peter's Hospitals NHS Foundation Trust
12-2016 - 3-2019
Director Of Operations at Ashford and St. Peter's Hospitals NHS Foundation Trust
6-2013 - 12-2016
Associate Director of Operations at Ashford and St. Peter's Hospitals NHS Foundation Trust

Education

1-2024 - 2029
Executive Doctorate from Hult Ashridge Executive Education
2010 - 2011
Masters from Hult Ashridge Executive Education

More Information

Social Presence :

Prographics :

Exp : 25 Location : Chertsey, England, United Kingdom Job Level : Mid-senior Designation : Group Director of Neighbourhood Health at Ashford and St. Peter's Hospitals and Royal Surrey NHS Foundation Trusts
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tom

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Tom take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Tom

Personality Compatibility


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