Tom Ulrich

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DISC Type : cd

Associate Director, Science Communications at Broad Institute of MIT and Harvard

Suffolk County, Massachusetts, United States

Overview

Tom Ulrich is the Associate Director of Science Communications at the Broad Institute of MIT and Harvard, where he specializes in translating complex biomedical research for the public. With a career spanning over two decades, he has a Masters degree in microbiology and immunology from Johns Hopkins. Colleagues describe him as tireless, dedicated, and strategic.

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Science Communications
His entire career is dedicated to this field. He actively mentors students and leads internship programs to develop future science communication professionals.
Biomedical Research
His work at the Broad Institute and previously at Boston Children's Hospital involves communicating the latest breakthroughs in genomics, disease treatment, and biology.
Mentoring Writers
He is an advisor for researchers and students, taught university-level communications, and helped establish the science writing internship program at the Broad Institute.

Media Appearances

A molecular traffic jam may underlie a rare kidney disease and …. Featured in Broad Institute of MIT and Harvard – News

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Historic migration patterns are written in Americans' DNA. Featured in Broad Institute of MIT and Harvard – News

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Work History

2-2018
Associate Director, Science Communications at Broad Institute of MIT and Harvard
3-2016 - 2-2018
Senior Science Writer, Office of Communications at Broad Institute of MIT and Harvard
9-2015 - 12-2015
Adjunct Instructor at MCPHS University
2-2011 - 3-2016
Senior Science Writer, Marketing and Communications Department at Boston Children's Hospital
11-2008 - 2-2011
Communications Manager at Harvard Catalyst | The Harvard Clinical and Translational Science Center

Education

1998 - 2000
ScM from The Johns Hopkins University Bloomberg School of Public Health
1992 - 1996
BS from Bates College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Suffolk County, Massachusetts, United States Job Level : Mid-senior Designation : Associate Director, Science Communications at Broad Institute of MIT and Harvard
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Tom

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tom take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Tom

Personality Compatibility


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