Tom West

Enthusiast
DISC Type : i

Vice President of Sales & Marketing at SMARTfit Inc.

Greater Lexington Area, United States

Overview

Tom West is the Co-Founder and Vice President of Sales & Marketing at SMARTfit, with nearly two decades of experience at the forefront of brain health technology. His career has been dedicated to improving cognitive-motor performance through innovative solutions. He studied Environmental Design and Architecture at Miami University.

Passionate about enhancing human performance across all ages, Tom focuses on the real-world impact of gamified technology. He is deeply engaged with industry professionals in rehabilitation, fitness, and education, seeking effective ways to help others. He follows publications like The Wall Street Journal and Harvard Business Review.

His companys technology has been used to change the lives of individuals ranging from ages 2 to 102.

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Brain Health
His work focuses on the cutting edge of brain health technology, and he frequently shares studies and insights on improving cognitive function and building cognitive reserve.
Dual-Task Training
He champions the concept of engaging the mind and body simultaneously, a core principle of SMARTfit's gamified technology to improve real-world performance.
Active Aging
A key focus of his company is providing solutions for senior living and active aging, partnering with organizations to enhance residents' health, wellness, and longevity.

Media Appearances

Tom has no verified media appearances

Work History

10-2020
Vice President of Sales & Marketing at SMARTfit Inc.
10-2014 - 4-2020
Director of Dealer & Retail Partnerships, North America | Regional Director at Interactive Fitness Holdings
1-2004 - 10-2014
Chief Revenue & Marketing Officer / Vice President, Sales at Sportwall International, Inc.
5-2000 - 1-2004
National Sales Manager, Regional Sales Manager at Head/Penn Racquet Sports

Education

Environmental Design/Architecture from Miami University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Lexington Area, United States Job Level : Senior Designation : Vice President of Sales & Marketing at SMARTfit Inc.
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Tom

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Tom take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Tom

Personality Compatibility


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