C. Patrick O'Brien

Balancer
DISC Type : S

Chief Executive Officer at O'Brien Marketing

Newport Beach, California, United States

Overview

C. Patrick OBrien is the visionary CEO of OBrien Marketing, an agency he founded in 2005. A UCLA graduate with decades of experience, he is a leader in sports marketing, having previously held executive sales roles at AEG and the LA Galaxy. People who have worked with him describe him as a "tireless worker, " a "great motivator, " and "exceptionally networked. "

His career has been deeply intertwined with the Los Angeles sports scene, including senior roles with the LA Galaxy and the Los Angeles Dodgers radio network. This professional focus aligns with his personal interests, which include following the NFL and UCLA, his alma mater. He maintains strong connections within the Southern California sports community.

He executed the landmark, first-of-its-kind stadium naming rights agreement for the STAPLES Center.

Personality Overview

Diplomatic

Slow To Decisions

Risk-Averse

They are courteous and respectful but practical.  They like following the process even if it takes time to reach any conclusion. They are willing to make long-term decisions.

Topics They Care About

Sports Sponsorships
He has a long history of executing major deals, including the longest-running sponsorship in MLS history between Herbalife and the LA Galaxy.
Strategic Partnerships
His agency focuses on forging strategic partnerships, recently brokering a multi-year agreement between Omega Accounting Solutions and the LA Galaxy.
Sports Media
His experience includes serving as the Director of Sports Sales for the Los Angeles Dodgers' radio network at KFWB.

Media Appearances

C. has no verified media appearances

Work History

1-2005 - 5-2025
Chief Executive Officer at O'Brien Marketing
1-2004 - 5-2005
Director of Sports Sales - Los Angeles Dodgers at KFWB
11-1998 - 12-2003
VP, Sales at AEG
6-1995 - 10-1998
SVP, Sales at LA Galaxy

Education

2006 - 2009
Bachelor of Arts (BA) from UCLA
1980 - 1984
general studies from San Marino High School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Newport Beach, California, United States Job Level : N/A Designation : Chief Executive Officer at O'Brien Marketing
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Insights For Selling To C. Patrick

During A Call Or A Meeting

DO's

  • Be personal and polite and slightly formal
  • Actively address their concerns around change, risk, and acceptance by users
  • Unless they are the decision maker, bring other stakeholders into the process early

DONT's

  • Ensure that you don’t seem disinterested when speaking to them
  • Don’t brush off their concerns, their comfort with you will go down
  • Don’t try to be overly social in the early interactions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with C. Patrick is

  • For them, low risk, acceptance by others and strong collaterals are most important.
  • Will you ever get a clear answer from C. Patrick

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will C. Patrick move?

  • They can be some of the slowest decision makers.
  • Can C. Patrick take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And C. Patrick

Personality Compatibility


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