Tomi Jäppinen in

Tomi Jäppinen

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Director, Performance Marketing Solutions & NB Sales at Sanoma Media Finland
📍 Helsinki Metropolitan Area, Finland

Tomi Jäppinen is the Director of Performance Marketing Solutions & NB Sales at Sanoma Media Finland, where he holds P&L responsibility. He has a strong background in leading sales and development teams, with expertise in programmatic advertising and digital sales, backed by multiple Google certifications.

Outside of his professional life, Tomi is a family man with two children. His interests are diverse and active, including a passion for various sports like golf, tennis, and fishing, as well as enjoying nature through camping and travel.

Interestingly, he runs a separate entrepreneurial venture, EEMT Innoconsul, completely outside of the marketing and advertising industry.

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Experience
12 Years
Current Role
Director, Performance Marketing Solutions & NB Sales
Job Level
Mid-senior
Location
Helsinki Metropolitan Area, Finland
Personality Overview

How Tomi shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tomi cares about

AI in Sales
He actively posts about the significant impact of AI on sales productivity, sales cycle speed, and the necessity for professionals to adopt AI to stay competitive.
Sales Courage
Believes that bravery is a key differentiator for top salespeople, encouraging them to make more calls, propose new ideas, and experiment with novel approaches.
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Career

Work history

1-2025
Director, Performance Marketing Solutions & NB Sales
Sanoma Media Finland
5-2024 - 3-2025
Head of Performance Solutions & Channel Sales Development
Sanoma Media Finland
9-2022 - 5-2024
Product Portfolio Lead
Sanoma Media Finland
6-2022
Entrepreneur
EEMT Innoconsult
9-2020 - 9-2022
Sales Group Manager
Sanoma Markkinointi Routa
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2016
Education details unavailable
HELBUS Helsinki School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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