Toni Mastelić

Enthusiast
DISC Type : i

VP of Data at Cognism

Split, Split-Dalmatia, Croatia

Overview

Toni Mastelić serves as the VP of Data at Cognism, leading a technology division with over seventy data engineers, scientists, and analysts. He holds a Doctor of Computer Science from Technische Universität Wien and specializes in leveraging cloud technologies and data science for practical problem-solving.

He is a published researcher with a focus on cloud computing, machine learning, and spatio-temporal analytics, demonstrating a deep expertise that bridges academic theory with industrial application.

He is the recipient of a Best Paper Award for his research contributions.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Scaling Data Teams
He has extensive experience growing and managing large, multi-disciplinary data departments, having scaled his division at Cognism to over seventy professionals.
Data Quality
He advocates for a practical framework for data quality based on coverage, completeness, and accuracy, ensuring data is trustworthy enough for critical business decisions.
Cloud & Edge Computing
His technical expertise is rooted in cloud and edge computing, a recurring theme in his academic publications and his professional work building big data platforms.

Media Appearances

Toni has no verified media appearances

Work History

6-2024
VP of Data at Cognism
9-2023 - 5-2024
Director of Data Department at Cognism
6-2023 - 8-2023
Engineering Manager at Cognism
1-2022 - 5-2023
Head of Research lab at Ericsson
1-2018 - 12-2021
Team Lead at Ericsson

Education

2011 - 2015
Doctor of Computer Science from Technische Universität Wien
2009 - 2011
Master's degree from University of Split

More Information

Social Presence :

Prographics :

Exp : 18 Location : Split, Split-Dalmatia, Croatia Job Level : Senior Designation : VP of Data at Cognism
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Insights For Selling To Toni

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toni is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Toni

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Toni move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Toni take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Toni

Personality Compatibility


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