Tony Hearn

Evaluator
DISC Type : dcs

Managing Director at Cool Code Company Ltd

Nottingham, England, United Kingdom

Overview

Tony is the Managing Director and founder of Cool Code Company, a Nottingham-based firm he started in 2006. He specializes in bespoke software, mobile applications, and system integrations, with a degree in Computer Science from the University of Nottingham. Clients and colleagues describe him as highly skilled, extremely professional, and reliable.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Bespoke Software
He founded his company based on a passion for building custom software solutions from the ground up to solve specific business problems.
Client Retention
He is extremely proud of building long-term partnerships, noting that some of his clients have been with him for over 15 years.
Punk Music
He is the co-host of "Punky! ", one of the world's longest-running weekly podcasts, which he has been doing since 2005.

Media Appearances

Tony has no verified media appearances

Work History

2-2006
Managing Director at Cool Code Company Ltd
7-2004 - 1-2006
Web Developer at Metafocus
1-1999 - 12-2003
Information Systems Developer at Serif (Europe) Limited
9-1996 - 12-1998
MIS Engineer at Serif (Europe) Limited
9-1995 - 9-1996
Technical Support at Serif (Europe) Limited

Education

1997 - 2000
Bsc (Hons) from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 29 Location : Nottingham, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Cool Code Company Ltd
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tony

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tony take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tony

Personality Compatibility


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