Tony Parente in

Tony Parente

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Head of International Business Development at Hip Pop
📍 United Kingdom

Tony is a senior international business development executive specializing in the FMCG and beverage sectors. Described by colleagues as an inspiration with a mastery of route-to-market strategies, he has an MBA from Kingston University and excels at expanding brands into new global markets through his open leadership style.

He is currently focused on personal well-being, aiming to rekindle friendships over good food and healthy drinks. Tony plans to spend more time in nature, get back into shape, and prioritize life outside of his work commitments.

Tony has unique experience in setting up new franchise and licensing systems for beverage companies, including in the niche cannabis beverage market.

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Experience
30 Years
Current Role
Head of International Business Development
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tony cares about

International Market Entry
His entire career is focused on expanding beverage brands into international markets, managing distributor relationships, and navigating cross-border organizations.
Health & Wellness Drinks
His recent career includes roles at companies focused on gut-friendly sodas (Hip Pop), healthy sports drinks (WOWHYDRATE), and plant-based protein products (Misfits Health).
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Career

Work history

9-2025
Head of International Business Development
Hip Pop
4-2024 - 9-2025
Head of International Business Development
WOWHYDRATE Ltd
4-2024 - 9-2025
International Business Development
The KIMCO Group
7-2022 - 12-2023
Consultant Export Markets
Misfits Health
9-2021 - 4-2024
Chief Operating Officer & Corporate Business Development
Beverage Partners International
In the press

Media appearances

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Education
MBA
Kingston University
Post Graduate Diploma In Management Studies
Middlesex University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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