Tony Stiff

Inquirer
DISC Type : dc

Chief Executive Officer at energyBID

Greater Ipswich Area, United Kingdom

Overview

Tony Stiff is the CEO of energyBID, a digital platform designed to disrupt the energy market for SMEs. With a background in Electrical Engineering from the University of the West of England, he has a long history as a leader in the UK energy sector, previously serving as CEO of Flowgroup plc and Managing Director of Flow Energy.

There is no publicly available information about his personal life or interests.

He has a track record of championing innovative, "game-changing" products, including leading the development of the worlds first affordable electricity-generating boiler during his time at Flowgroup.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Disrupting Energy Markets
His current venture, energyBID, is explicitly designed to dismantle the traditional energy broker model and rebuild the market around the customer using dynamic auction technology.
SME Cost Savings
He is focused on providing a transparent platform for Small and Medium-sized Enterprises (SMEs) to bypass hidden broker fees and secure the best possible energy rates directly from suppliers.
Energy Tech Innovation
Previously led Flowgroup in developing a revolutionary electricity-generating boiler for homes, demonstrating a long-term commitment to bringing innovative, patented energy hardware to market.

Media Appearances

Tony Stiff (ENERGYBID LIMITED) - Director Profile. Featured in Pomanda

See Now

Work History

1-2023
Chief Executive Officer at energyBID
9-2021
Energy Consultant at Self-employed
6-2018 - 8-2023
Chairman at HUB energy
5-2013 - 11-2017
Chief Executive Officer at Flowgroup plc
3-2012 - 11-2017
Managing Director at Flow Energy

Education

1983 - 1985
Electrical Engineering from University of the West of England
1983 - 1986
HNC Electrical & Electronic Engineering from Bristol Polytechnic

More Information

Social Presence :

Prographics :

Exp : 38 Location : Greater Ipswich Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at energyBID
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Tony

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tony take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Tony

Personality Compatibility


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