Toyin Mattison is the CEO and Founder of Oluewa Beauty, a brand specializing in clean hair care products. Drawing on over a decade of administrative and project coordination experience and a Bachelors from the University of Dayton, she leads all aspects of product innovation, brand strategy, and business expansion.
She is passionate about empowering people, a value shaped by her previous career in family case management and social work. Her personal journey with natural hair inspired her to create products she couldnt find herself, aiming to help others embrace their natural beauty with confidence.
The name of her company, Oluewa, is a Yoruba word meaning "goddess of beauty, " connecting her brands mission directly to her personal heritage.
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