Toyin Mattison

Energizer
DISC Type : I

CEO & Founder at Oluewa Beauty

Winter Garden, Florida, United States

Overview

Toyin Mattison is the CEO and Founder of Oluewa Beauty, a brand specializing in clean hair care products. Drawing on over a decade of administrative and project coordination experience and a Bachelors from the University of Dayton, she leads all aspects of product innovation, brand strategy, and business expansion.

She is passionate about empowering people, a value shaped by her previous career in family case management and social work. Her personal journey with natural hair inspired her to create products she couldnt find herself, aiming to help others embrace their natural beauty with confidence.

The name of her company, Oluewa, is a Yoruba word meaning "goddess of beauty, " connecting her brands mission directly to her personal heritage.

Personality Overview

Enthusiastic

Big Picture Person

Informal

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Clean Beauty
Founded her company to create high-performance, clean hair care products specifically for kinky and coily hair types based on her personal needs.
Female Entrepreneurship
Frequently discusses her journey of building a brand from scratch, highlighting the motivations and challenges faced by founders in the beauty industry.
Natural Hair Care
Her brand's mission is to empower women by providing education and effective products to support healthy, natural hair and scalp care.

Media Appearances

Toyin has no verified media appearances

Work History

10-2020
CEO & Founder at Oluewa Beauty
1-2020
Departmental Secretary at Southeastern Conference of SDA
4-2005 - 8-2006
Family Case Manager at Kids Hope United
6-2001 - 3-2003
Clinical Research Coordinator II at Cincinnati Children's Hospital Medical Center

Education

8-1996 - 5-2001
Bachelor of Arts - BA from University of Dayton
3-2005 - 11-2006
Masters from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 9 Location : Winter Garden, Florida, United States Job Level : Leadership Designation : CEO & Founder at Oluewa Beauty
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Insights For Selling To Toyin

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toyin is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Toyin

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Toyin move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Toyin take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Toyin

Personality Compatibility


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