Traci Larrison

Wildcard
DISC Type : cis

Vice President, Partnerships & Marketing at Sport Fishing Championship

Dallas-Fort Worth Metroplex, United States

Overview

Traci has no verified overview

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Traci has no verified topics they care about

Media Appearances

Traci has no verified media appearances

Work History

2-2026
Vice President, Partnerships & Marketing at Sport Fishing Championship
3-2022 - 2-2026
Director of Admissions at Texas Christian University - M.J. Neeley School of Business
8-2020 - 4-2022
Client Success - College & University Partners at TimelyMD
8-2019 - 8-2020
Director of National Sales at Complex Sports & Entertainment
4-2018 - 8-2019
Senior Account Executive - TCU Athletics at IMG College

Education

1996 - 1998
Political Science/Communications from Texas Tech University
1999 - 2000
Bachelor of Science (B.S.) from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 20 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Vice President, Partnerships & Marketing at Sport Fishing Championship
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Insights For Selling To Traci

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Traci is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Traci

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Traci move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Traci take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Traci

Personality Compatibility


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