Traci Larrison in

Traci Larrison

Wildcard · DISC type cis
Vice President, Partnerships & Marketing at Sport Fishing Championship
📍 Dallas-Fort Worth Metroplex, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Vice President, Partnerships & Marketing
Job Level
Senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Traci shows up

ROI Driven
Requires Proof
Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Traci cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2026
Vice President, Partnerships & Marketing
Sport Fishing Championship
3-2022 - 2-2026
Director of Admissions
Texas Christian University - M.J. Neeley School of Business
8-2020 - 4-2022
Client Success - College & University Partners
TimelyMD
8-2019 - 8-2020
Director of National Sales
Complex Sports & Entertainment
4-2018 - 8-2019
Senior Account Executive - TCU Athletics
IMG College
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1996 - 1998
Political Science/Communications
Texas Tech University
1999 - 2000
Bachelor of Science (B.S.)
University of North Texas
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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