Tracy Burns

Commander
DISC Type : D

Director of Marketing at Superior Health & Wellness

Dallas-Fort Worth Metroplex, United States

Overview

Tracy is a marketing director with over 20 years of experience in the beauty and wellness industry. At Superior Health & Wellness, she focuses on driving brand awareness and business growth through strategic marketing initiatives, drawing on her expertise in building high-performing teams and executing impactful events.

Passionate about all things health and wellness, Tracy is a collaborative and self-motivated professional. She stays current on business and world events by following publications like The New York Times and CNBC, and is certified in Interpersonal Communication and Executive Presence on video calls.

She was once featured in a Drunk Elephant love book for a memorable and positive client experience.

Personality Overview

Strong-Willed

Decisive

Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Integrative Wellness
Her company, Superior Health & Wellness, specializes in integrative care, including hormone optimization, weight-loss programs, and longevity medicine.
Brand Growth
Her professional bio highlights a proven track record of exceeding annual sales goals and her current focus on driving brand awareness and business growth.
Patient Engagement
A key focus of her current role is enhancing patient engagement for her company's virtual, integrative care services.

Media Appearances

Tracy has no verified media appearances

Work History

8-2024
Director of Marketing at Superior Health & Wellness
1-2018 - 1-2023
Sales and Education Executive at DRUNK ELEPHANT, LLC
9-2014 - 12-2017
Account Executive at First Aid Beauty
8-2010 - 7-2014
Account Executive at Omorovicza Cosmetics
2-2008 - 6-2010
Market Specialist at Tom Ford Beauty

Education

Education details unavailable from Gulf Coast State College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director of Marketing at Superior Health & Wellness
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tracy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tracy take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tracy

Personality Compatibility


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