Karine Liboiron

Critic
DISC Type : C

Global Marketing Director at Deborah Lippmann

New York, New York, United States

Overview

Karine Liboiron is a beauty executive with 20 years of global marketing experience across color, skin care, hair care, and fragrance. Educated at Université de Montréal and McGill University, she has a proven ability to discern emerging trends and develop innovative products for both multinational corporations and startups.

She is known for her strong analytical, aesthetic, and creative skills.

Karine is bilingual in English and French and holds employment authorization for the USA, Canada, and the E. U. , highlighting her global professional mobility.

Personality Overview

Negotiator

Information Seeker

Critic

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Global Beauty Marketing
Has two decades of experience leading global marketing for brands like Deborah Lippmann, Peter Thomas Roth, and Estee Lauder across mass, prestige, and specialty channels.
Product Innovation
A core skill is developing innovative products with a clear point of difference that fuels incremental growth and strengthens brand identity.
Consumer Trend Analysis
Adept at identifying new consumer insights and market dynamics to inform and shape marketing strategy and new product development cycles.

Media Appearances

Karine has no verified media appearances

Work History

2014
Global Marketing Director at Deborah Lippmann
2011 - 2013
Global Marketing Director at Peter Thomas Roth Clinical Skin Care
2010 - 2011
Global Marketing Director at Clean Beauty Collective Inc.
2009 - 2009
Global Marketing Consultant at Estee Lauder
2007 - 2009
Global Marketing Director at High Maintenance - licensee for Playboy Beauty - cosmetics

Education

B.A. from Université de Montréal
Marketing from McGill University

More Information

Social Presence :

Prographics :

Exp : 26 Location : New York, New York, United States Job Level : Mid-senior Designation : Global Marketing Director at Deborah Lippmann
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Insights For Selling To Karine

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karine is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Karine

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Karine move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Karine take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Karine

Personality Compatibility


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