Tracy Norton-Mead

Questioner
DISC Type : c

Managing Director at The DS Group

Little Clacton, England, United Kingdom

Overview

Tracy Norton-Mead is the Managing Director at The DS Group, bringing expertise in direct marketing, digital marketing, and new business development. She is recognized for her leadership and driving growth within the print and design industry.

Tracy holds a degree in Business and Finance from Colchester Institute and is a Foundation Chartered Manager. She maintains interests in The LEGO Group and the University of Essex.

A unique fact about Tracy is her active promotion of the sustainability of paper and direct mail through partnerships like Two Sides and Love Paper Week.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Direct Marketing
Tracy has extensive experience in Direct Marketing, highlighting its effectiveness as a marketing strategy that delivers tangible results and lasting impressions.
Sustainable Printing
Tracy is passionate about sustainable practices in the print industry, actively promoting partnerships like Two Sides and Love Paper Week for environmental responsibility.
Business Growth
In her role as Managing Director, Tracy is focused on leading her team, driving growth, and taking on new challenges within The DS Group.

Media Appearances

Tracy has no verified media appearances

Work History

4-2025
Managing Director at The DS Group
2-2008 - 5-2025
Operations Director at The DS Group
2-2004 - 2-2008
Project Officer at Tendring District Council
2-1990 - 2-2004
Tourism and Marketing Officer at Tendring District Council

Education

1985 - 1990
Education details unavailable from Clacton County High School
Degree in Business and Finance from Colchester Institute

More Information

Social Presence :

Prographics :

Exp : 36 Location : Little Clacton, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at The DS Group
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tracy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tracy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tracy

Personality Compatibility


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